Workshop on Advanced E-mail Marketing Program: Taking e-mail marketing to the next level

Program Overview

E-mail marketing is a cost-effective and highly engaging part of the digital marketing mix. It is also one of the most challenging due to the issues of spam, changes in user interactions with e-mail, mobile usage for e-mail and the fast-changing digital environment.

This course offers an advanced and practical guide to getting the most from e-mail campaigns using the latest techniques and tools.

For Whom:

Marketers looking to improve the results of their e-mail marketing campaigns by going beyond the basics.

Learning Objectives:

At the end of the program, participants will be able to;

• plan and execute effective e-mail campaigns from initial concept to analysis;
• identify the most suitable e-mail marketing tools for your campaign;
• integrate your e-mail campaigns with your other marketing activities;
• combine social media and e-mail marketing for better results;
• interpret your analytics to improve your campaigns;
• use A/B and multi variance testing to improve your e-mails;
• optimize and improve your landing pages; and
• evaluate the legal and best practice frameworks for e-mail marketing.

Course outline: 

Day 1: Setting up Email Marketing

• ISPs, Hosting Facility, IP/DNS, Shared vs. Dedicated Ips.
• White-listing, Response Handlers, Bounces
• Effective Email Content

 Conversation, Relevance, Incentives, Timing, Creativity

• Email template model,
• Best Practice

Resources to do situational analysis and progressive updates

• Complete Email Marketing Toolkit, Digital Marketing Strategy Toolkit
• Email Contact Strategy Template, Email Campaign Calculator
• Email Marketing Health Check, spam testers, and deliverability issues.

• Inbound Marketing
  • Attracting your Potential Customers into Conversion Funnel

Day 2: Various Ways to Build Reach Through Digital Marketing

What are your Engagement Magnets?

• Landing page
• Conversion oriented landing page design
• Conversion optimization patterns for engaging

website visitors

• Converting your prospects into leads using emails

 What is Audience aggregation? And What is its Benefits

• How to do Audience Aggregation Through Email

Conversion Optimization

• Role of conversion
• Understanding customer psyche
• User flow and online persuasion
• Life cycle emails
• Life cycle emails: What and Why?                                 

Training Methodology

Lectures, discussions, exercises, case studies, audio-visual aids will be used to reinforce these teachings/learning methods.