Workshop on Facebook for Business: (Developing knowledge and skills to maximize the power of Facebook to market your business)

Program overview:

Facebook is a social networking site that makes it easy for you to connect and share with family and friends online and it is the world’s largest Social Media platform with over 2 billion users.  It is also the world’s second largest advertising platform after Google Ad.

In today’s world, SME owners and young entrepreneurs should have the skills and knowledge to take advantage of the power of Facebook to promote their business, build a community, and engage their customers. 

This program on Facebook for business will provide participants the opportunity to fast track their skills and knowledge development to take advantage of what Facebook will offer for their business growth and expansion

For whom:

This is designed for social media marketers, small and medium business owner and entrepreneurs who want to take advantage of the Facebook platform to grow and expand their businesses. Organizations and businesses that want to use Facebook platform to build a community for customer engagement can equally benefit from this program.

Learning objectives:

At the end of the program, participants will be able to:

• explain how they can grow business using Facebook;
• create and optimize their Page using best practices;
• build the right audience for their business;
• develop interesting compelling content that engages audience on Facebook;
• explore advanced Facebook insights to get desired results; and
• unlock hidden features and functionality of Facebook to boost results.

Course outline:

Day 1Module 1: Facebook overview of Features and Functions

• Facebook Dos and Don’ts
  • Facebook etiquette
    • Use of Facebook data
  • Facebook and how It can work for you and your business
    • Why do people use Facebook?
    • Why do businesses use Facebook?
  • Facebook business Page Overview
    • How businesses are using Facebook
    • Business page visibility within your newsfeed
  • How customers engage with your business page

Day 1Module 2: Making the Most of Your Business Page

Page roles, settings and how it should look

The Importance of Defining Your Facebook Strategy

The Purchase Path

Knowing the Facebook Audience

Listening

Determining Your Content Strategy

Best Practices for Posting Content

How Frequently Should I Post

Optimizing Your Content

Evaluating the Success of Your Facebook Pages

Optimizing Your Strategy

Using Groups to connect with your audience

Using Facebook Live Video

Creating Events on Facebook

Facebook Business Manager

Building a strategy for lead generation

• Creating objectives
• Developing a strategy
• Developing your Facebook voice and identity
• How to generate leads

Creating Great Content for Facebook

• Understanding your target audience
• Creating ideas for content
• How to write engaging content
• Great examples

Understanding Your Analytics

• Overview of Facebook Insights
• Interpreting your data and acting on it
• Getting the be

Measurement and Management

• How to get the most out of Facebook, in the least possible time?
• Measuring your success

Introduction to Facebook Ads

• Overview of Facebook Ads
• Understanding Facebook’s Ad Structure
• Advertising options
• Creating an ad
• How to get the results that you want?
• Facebook Strategy – Using OCTO

Day 2 Module 1: Facebook marketing management 

• Setting Up Your Facebook Page – Do I Need A Personal or business Account?
  • Creating Your Page
  • Page Settings
  • Edit Your Layout
  • Adding Tabs
  • Assigning Page Roles
  • Best Practices for Profile and Cover Images
  • Best Practices for Name and Username
• Facebook Groups Versus Pages
• Promoting Your Facebook Page – Introduction
  • Promoting Your Facebook Page – Growing Likes
• Posting Content – Texts Posts
  • Posting Content – Photo and Video Posts
  • Posting Content – Advertising Your Business
  • Posting Content – Create an Offer
  • Posting Content – Live Video
• Getting The Most from Messenger
  • Posting Content – Get Messages
  • Posting Content – Get Phone Calls
  • Posting Content – Publish A Job
  • Posting Content – Help People Find Your

Business

• The Power of Events
  • Facebook Page Management –
    • Event Features and Functions
  • Posting Content – Create an Event
  • Posting Content – Write A Note
• Posting Content – How Often Should I Be Posting

Day 2 Module 2: Facebook marketing mastery

• Communication Management & Moderation Strategy
  • Defining Your Workflow –
    • How and When to Post and Respond
  • Using Automation Tools
• Optimizing Content for Facebook
  • Best Practices for Facebook Posts
  • Best Practices for Using Images
  • Best Practices for Using Video
  • Optimizing Content – The 5-Minute Rule
  • Facebook Live Demo
• Advanced Facebook Insights
  • Advanced Facebook Insights – People Section
  • Advanced Facebook Insights –
• Using Ad Builder to Learn About Your Audience
• Facebook Page Management – Publishing Tools
  • Facebook Page Management – Messages
  • Facebook Page Management – Notifications
• Incorporating Holidays and Pop Culture References into Posts

Training Methodology

Lectures, discussions, exercises, case studies, audio-visual aids will be used to reinforce these teachings/learning methods.